Tell us who you are
Your name, your site, whatever you’ve got. It reads all of that, and your competitors, before it asks a single question.
What you get
At last, a story that sounds like you wanted to say it.
Every line was a call the founder made. Built from questions that pushed until the answer stopped sounding like everyone else’s.
Read a sample report →Brand strategy report · Northgate CoffeeNo. 0142
Coffee shipped within 48 hours of roasting. From a roaster who knows the farms.
A fifteen-page strategic summary of the foundation, the positioning, and the narrative voice we developed together.
Narratist202615 / 15
How it works
You’ve got all the pieces. You’ve never had the full picture.
A chatbot takes whatever you type and hands it back, polished, generic, soulless. Narratist reads your site and your competitors first, then pushes on every vague answer until what’s left couldn’t belong to any other business.
Answer seven questions
One at a time. A vague answer gets sent back. You keep going until the truth underneath is the one you actually give.
Review, take the report
Seven answers become one core truth, and the core becomes the story. Approve it, edit it, or send any part back. The report shapes the story you need to grow your business, as told by you.
The seven brand truths
01
What we are
The category you really are in.
02
Who we serve
The customer the business is actually built for.
03
What they need
The real problem sitting under the feature list.
04
Competitors
Where you stand against them, honestly.
05
What we offer
The offer, stated plainly enough for a stranger to get first time.
06
How we’re different
The one claim nobody else in the category can make.
07
Why we exist
The reason it matters, beyond revenue.
The core
The sentence you’ve never had. Every answer collapsed into the one line that holds the whole business.
The story
That line, opened back up. The version that gets a board to lean in, or a new hire to finally get it.
Built in rooms with real teams, over a decade.
Dani Comar
Creative Partner · Three decades from Ogilvy to WPP’s Geometry, ten years leading APACDani started at Ogilvy in Argentina, then spent thirty years creating award-winning work for global brands across three continents, the last ten running creative for Geometry, WPP’s commerce and brand activation agency across Asia Pacific. He built his own frameworks and facilitation tools along the way, the kind that outlast one campaign and get taught to the next team. Building Narratist meant doing that again: get the structure right, then make sure it still works with him out of the room.
Ee Rong Chong
Managing Partner · Eighteen years at Ogilvy, Group Managing Director of Ogilvy SingaporeEe Rong spent eighteen years at Ogilvy, running the PR practice in Singapore before becoming Group Managing Director, one of the few to reach that level there. Eighteen years finding the line that makes a room sit up, then she moved into boardrooms to do the same work at the source, working out what a company is actually built on. She brought both instincts into Narratist: it has to read like something a strategist would write, and it has to survive a board asking hard questions.
They met on the same brands, at the same network, both stuck on the same question: what does a company actually stand for. Narratist is the product of years chasing that answer, together.
I actually felt what our business stood for, instead of just reading it on a page. For a family business like ours, that changed things.”
Dani and Ee Rong helped us connect the dots across a sprawling business and put words to what we actually stand for. We landed somewhere the whole team is excited about.”
Their questions pushed us to think from angles we hadn’t reached on our own.”
This is for you.
a.
The founder who knows their company needs this work but can’t wait six months to get it.
b.
The team heading into a funding round who needs their story sharpened by next week.
c.
The business that has grown faster than its language and now sounds like everyone else.
d.
Anyone who has tried writing this themselves, looked at the result, and known it wasn’t good enough.
Type a prompt, get a mission statement, sound like everyone who typed the same one.”
The story worth having is the one already true about your business, the one you’re too close to see. What comes back is entirely yours, said the way you always meant it.
The direction agencies charge five figures and three months for.
One session. Done and yours.
- Your brand truths, your core, and the story built from them
- PDF + DOCX report, yours to keep
- Saved privately, return and re-run any time
- About 45 minutes, start to finish
Before you start.
- How long does it really take?
- Thirty to forty-five minutes. About five of those are quiet, while it reads your site and documents.
- Do I need an account?
- A quick sign-in, and that is all. It keeps your work private and lets you come back to it, review, or make changes any time.
- What do I need to bring?
- Just your brand name. A website and a document or two to sharpen the draft.
- Can I revise after I get the report?
- Yes. Change any block, or send one back for rework. The report regenerates.
- What happens to my documents?
- Used only to draft your report, stored encrypted at rest. Delete any document any time, and originals are removed automatically after 90 days.
- Who built the method?
- Ee Rong Chong and Dani Comar, the two strategists above. Refined across hundreds of facilitated sessions with founders and operators.
Some founders take it further.
When you want us in the room, that’s a conversation: workshops, identity, the deeper engagements.